The word “brand” is derived from the Old Norse brandr meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. Italians were among the first to use brands, in the form of watermarks on paper in the 1200s. Branding gained popularity again as a way to tell one person’s cattle from another by means of a hot iron stamp. Today, it’s much more, and it’s absolutely everywhere.
As we enter deeper into the digital age daily we realize SEO, Social Media and PPC advertising services play an integral role in organizational development. Services that provide an exponential ROI and create a brand presence that’s lasting. It’s imperative to create that footprint and target conversions effectively!